“Steve Wyrick Entertainment Complex Partners With Dynamic Minds Consulting For Magical Opening”

April 2007

LAS VEGAS – Dynamic Minds Consulting, a leading professional services firm for the hospitality industry, announced completion of its recent consulting engagement at the newly built Steve Wyrick Entertainment Complex inside Desert Passage at Planet Hollywood Casino (formerly Aladdin).

World renowned Steve Wyrick, International Magician of the Year, opened his complex on February 24, 2007 with a packed audience in the state-of-the-art 500-seat theater.  The 22,000-square foot entertainment complex is also home to TRIQ Nightclub, an ultra lounge located on the first floor which expands to the upper three floors on Fridays and Saturdays for after-hour events. Magiq, the magic shop, will offer Steve Wyrick’s line of easy-to-learn magic tricks for adults and children.  The $35 million venue will also entertain guests with two other daily shows.  Martin Nievera, a balladeer with a powerful voice, is one of the most popular performers in the Philippines and veteran Las Vegas performer and puppeteer Ronn Lucas round out the powerful lineup at the theatre.

Dynamic Minds Consulting provided project management, operational consulting and point-of-sale (POS) services for the complex.  Services provided included operational best practices, (POS) configuration and integration management, end-user training and live operations support geared for the property’s unique operations.

“We were delighted to partner with Steve Wyrick for a never before seen venue in the entertainment capital of the world,” said Mohammmad Ashrafi, CEO of Dynamic Minds Consulting.  “Our desire to continuously partner with hospitality’s innovators and deliver services which are uniquely designed for their vibrant environments made this particular implementation an ideal opportunity.  We look forward to continuing our relationship with Steve Wyrick and providing the complex post-implementation support services which will ensure operations and guest experience continue to flourish without disruption.”

“The complex greatly benefited from Dynamic Minds Consulting’s countless experience opening new properties in the Las Vegas market,” said George Belk, Chief Operating Officer at Steve Wyrick Entertainment Complex.  “Their product expertise and commitment to ensuring a smooth opening was apparent at every phase of the implementation and our team certainly benefited. A persistently professional team ensured our operational and technology integration provided the most positive results.  Their professional nature and ability to resolve our challenges will no doubt lead to a long lasting partnership.  For us, it was the perfect match.